Japan Airlines has unveiled a sleek rebrand that aims to bring a global appeal to its visual identity. With tradition and heritage at its core, the revamped look encapsulates the brand's cultural origins while bringing a refreshed and streamlined appeal.
The best rebrands are often about strengthening an existing identity, rather than rewriting it – something that Japan Airlines' new look embodies. With a refined colour palette, fresh typography and a new design system, the reimagined brand identity is a classy contemporary evolution.
