Having taken on the giants of the food industry in the past, Jamie Oliver appears to have found himself a new target: Washing-up liquid manufacturers.
I can think of no other reasonable explanation for his latest culinary project Jamie’s One-Pan Wonders, which encourages us to cook an entire meal in one pan – thus saving on washing-up.
Well, that’s not strictly true. I can think of one other explanation. Jamie was kicking around ideas from which he might squeeze a book and a TV show and he somehow convinced himself, his publishers and his TV pals that this half-arsed gimmick was worth running with.