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Daily Mirror
Daily Mirror
Entertainment
Emma Pryer

'Jamie and Harry’s World Cup Challenge: Got, Got, Need more sales pitch than fever pitch'

Fancy a five-star trip to Qatar ahead of this month’s World Cup? Don’t mind if I do.

What about bunging in a bit of brand promotion and turning it into a TV show for extra dosh? Jolly good show…

It’s a benchmark of popularity when any TV commissioner will take your show concept, however self-indulgent it is.

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