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Irish Mirror

National

Sophie Collins

Jameson facing criticism over 'very poor message' in latest St Patrick's Day advertisement

Jameson Frank Murray Alcohol Joe Duffy Ireland RTE

Jameson is facing criticism from health experts this week in relation to its latest advertisement ahead of St Patrick’s Day.

Jameson's new campaign focuses on the classic Jameson Ginger and Lime concoction, and uses the tagline ‘Jameson Ginger and Lime this St Patrick’s Day… or any day.’

The billboards are up across the country for everyone to see, 24/7, says RTE host Joe Duffy, and so he spoke to a number of health experts who have given their opinions on the topic.

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