Frank Lampard did not have to sell Everton as a club to James Tarkowski in order for him to agree a move to Merseyside.
For Tarkowski the immense stature of the Blues was obvious - at least so he thought until he moved across and his social media activity took off even more than he had expected. The passion of the fanbase, displayed so vividly in the club's hour of need, was a factor that particularly impressed him.
But the feature that convinced the centre back to turn down other clubs chasing his signature was the vision set out to him by by Lampard.
