James May appears to have backtracked on his comments about a new Jaguar advert after calling it “marketing b******s”.
The new campaign by the car manufacturer caused a stir among its loyal and traditional fanbase, as it featured a cast of colourful characters – and no car. The modernist video also featured the brand’s new futuristic logo and included slogans such as, “Break Moulds,” “Create exuberant,” and “Copy nothing”. The car itself is said to be unveiled during Miami Art Week.
