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Daily Mirror
Daily Mirror
Entertainment
Zara Woodcock

James Martin's fans slam TV chef for 'lowering himself' after new announcement

James Martin's fans were less than impressed with his decision to post an advertisement for Valentine's Day.

The TV chef took to his Twitter to share a snap of himself holding a can of tomatoes as he promoted the product.

"What are you cooking for that someone special this Valentine’s Day? Choose Cirio and bring the heart of Italy to your dish!" he tweeted.

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