James Jordan has been slammed for posting a 'before' photo of wife Ola just days after she gave birth to flog their new weight loss plan.
The Strictly Come Dancing star, 44, has been accused of "putting pressure on new mums" by sharing a photo of a tired Ola, 40, holding daughter Ella next to a more recent picture of the pair.
In the now-deleted post, James captioned the photos: "Wow! What a change. Ola is half the woman she was and Ella is nearly as big as her."
