The owners of the multibillion-pound James Bond franchise have requested more time to mount their defence to keep control of the super spy’s name in Europe, after a legal challenge to their trademark rights across a range of goods and services.
In February, the Guardian revealed that a Dubai-based property developer had filed claims in the UK and EU arguing that lack of use meant various protections had lapsed around James Bond’s intellectual property, including his name, his 007 assignation and the catchphrase “Bond, James Bond”.
