James Blake launches Vault, a direct artist-to-fan streaming platform for unreleased music: "The concept of subscribing to an artist directly can change the game"

James Blake.

Last week, British artist James Blake went viral with a series of tweets addressing the difficulties faced by artists in earning a living from their music in an industry dominated by streaming services and TikTok.

Blake followed this up with a cryptic post teasing a "solution" to the problems he initially discussed. Yesterday, Blake delivered on his promise, announcing that he has partnered with a new streaming platform called Vault.