A tweet posted by Jamal Edwards ten years ago emphasised his determination to create a legacy to be proud of.
The music mogul, who was awarded an MBE in 2014 for his services to the industry, died on Sunday morning following a short illness.
The 31-year-old - the founder of SBTV, an online urban music platform - helped launch the incredible careers of artists like Ed Sheeran and Stormzy.
The pioneer was the son Loose Women presenter Brenda Edwards, who said she was "completely devastated" as tributes flood in.
Now a tweet made by Jamal in January 2012 laid bare his desire to one day leave behind something that would make a big difference.
The unearthed post from a decade ago outlined how important it is to have something to show for your life.
He wrote ten years ago: "We all die. The goal isn't to live forever. The goal is to create something that will."
Emotional Justin Clarke, better known as Grime MC Ghetts, retweeted the post and wrote: "Mission accomplished brother - fly high."
Jamal was just 15 when he launched the youth broadcasting and production film channel SB.TV.
He started the channel on a £20 phone while at school in 2006 before his mother's Christmas gift of a £200 camera really got things going.
Jamal attended the Brit Awards earlier this month, and was known to have performed a DJ set at in north London on Saturday night.
Hundreds of high profile figures have offered their condolences.
The Prince of Wales and Duchess of Cornwall paid tribute to his work as an ambassador for The Prince's Trust.
They said they were thinking of his family, saying: "An incredible innovator and entrepreneur, Jamal Edwards MBE has been an inspiration for so many young people, through our work and beyond."
Jamal also offered early exposure to the likes of Skepta, JME, J Hus, Lady Leshurr, Dave, AJ Tracey and Krept & Konan.
Mo Gilligan, Adam Deacon, Chelsea FC and the official MOBO Twitter account were among those paying tribute to him.
Funnyman Mo posted on twitter: "A truly humble and blessed soul. Your legacy will live on for years & you’ve inspired a whole generation. Rest easy Jamal Edwards."
The official YouTube account were also offered condolences.
They put: "We’ve lost a legend today. Jamal Edwards was an inspiration to so many, supporting artists and shaping culture through @SBTVonline. Sending our condolences to Jamal’s family & community."
Heartbroken mum Brenda put out a statement, released on the official Twitter account of ITV ’s Loose Women.
She wrote: “It is with the deepest heartache that I confirm that my beautiful son Jamal Edwards passed away yesterday morning after a sudden illness.
"Myself, his sister Tanisha, and the rest of his family and friends are completely devastated. He was the centre of our world.
“As we come to terms with his passing, we asked for privacy to grieve this unimaginable loss. I would like to thank everyone for their messages of love and support. Jamal was an inspiration to myself and so many.
"Our love for him lives on, his legacy lives on. Long live Jamal Edwards MBE, MBA, PhD.”
