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Sports Illustrated

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Karl Rasmussen

Jalen Brunson Gets NYC Nike Billboard With Spot-on Message

Jalen Brunson NIke Knicks NBA

The New York Knicks are preparing for an Eastern Conference semifinals tilt against the Indiana Pacers, with the series getting underway on Monday. Ahead of Game 1, a new Nike billboard featuring star guard Jalen Brunson was plastered in the middle of New York City.

The billboard, which pictured Brunson from behind with one arm in the air, had a short but sweet message written above the Nike logo.

"Don't sleep."

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