Jake Paul’s rare CVS trip to buy deodorant inspired his next business venture—and he refuses to follow the CEO playbook

Jake Paul is standing in room lined with trophies. He is wrapped in an American flag and holding a gold trophy in the shape of a deodorant tube, pointing at it. (Credit: Courtesy of W)

In the midst of training for his fight against Mike Tyson, influencer-turned-boxer Jake Paul does not have time to buy his own deodorant. Though usually a task often reserved for his assistant, Paul took a rare trip to CVS about a year ago that would do far more than freshen his pits: It would change the course of his career.

“I look in the aisles, and I'm like, How does Axe and Old Spice still have 16 feet of shelf space, and are still like the only products available?” Paul told Fortune. “This aisle looks the same from when I was literally eight years old, buying my first Axe body spray.”