Jake Paul's tattoo of an Au Vodka bottle mysteriously was nowhere to be seen as he fought Tommy Fury on Sunday night. The 26-year-old YouTube influencer hit the headlines as he appeared to have the Welsh vodka brand tattooed on his arm just days before his big fight, being paid $250,000 for the privilege.
He was challenged by DJ Charlie Sloth to get a bottle of the Blue Raspberry flavoured vodka, produced by Swansea-based Au Vodka, tattooed on his arm, calling it "easy money bro", sampling the vodka, and sitting down for his tattoo. Fans expected to see the tattoo on show as he fought the brother of Tyson Fury in Saudi Arabia, but were left confused when the arm where the tattoo was meant to be was bare.
It caused a discussion on social media among many as the fight, which Fury won after a split decision, played out. Get Swansea stories straight to your inbox with our newsletter.
READ MORE: Swansea's AU Vodka pay Jake Paul $250k to get tattoo ahead of Tommy Fury fight
Vivian Sketch wrote on Twitter: "Tommy Fury not only won the fight but managed to actually punch Jake Paul’s AU vodka tattoo right out of existence", and Chris Nethercott wrote: "What happened to Jake Paul's AU vodka tattoo did it wash off in the shower hahaha."
Another wrote: "Jake Paul’s Au Vodka tattoo seems to have fallen off", and Lewis John wrote: "Jake Paul’s AU vodka tattoo must’ve got stuck at customs."
The vodka brand 'liked' a post on Twitter which read: "Hey Charlie Sloth did Jake Paul tattoo come off in the shower? Love a good bit of smoke and mirrors to increase reach Au Vodka marketing team played it very well."
Charlie Morgan and Jackson Quinn launched the vodka brand in 2016 - and after gaining a local reputation, the brand went worldwide. You can read more about the company's history, from humble beginnings to overseas success, by clicking here.
Au Vodka has been contacted for comment.
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