More than 750 employees at a Merseyside factory that makes Clubs, Jaffa Cakes, Mini Cheddars and Twiglets have started a "permanent strike" over pay.
Workers at the Jacobs Cream Crackers factory in Aintree have started the industrial action over what the GMB Union has called a real terms pay cut.
The union said its members will take industrial action every single day until the dispute is resolved.
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Staff at the plant have been taking limited industrial action since September in their dispute over pay.
The union said the company is planning to move the production of Jacobs Cream Crackers to Portugal.
GMB national officer Eamon O’Hearn said: "These workers are rightly angry – they put themselves on the line to keep the company going during the pandemic.
"Now they need some help to get them through the cost of living crisis. But it’s falling on deaf ears. In fact, more than that, bosses are shifting an iconic British brand to Portugal to undermine their own workers.
"This kind of naked corporate greed in the run up to Christmas is disgraceful.
"Jacob’s workers will now be on strike 24 hours a day, seven days a week until the company comes back to the negotiating table."
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