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T3
T3
Technology
Sam Cross

Jacob & Co just did the unthinkable – made a "normal" watch

Jacob & Co Epic X Sport.

It's hard not to be impressed with the work of Jacob & Co. You might know them from Rihanna's influential half time show with one on the wrist, or from the legions of sports stars and other assorted glitterati who share them online.

Even its product showcases are an event. Set right on Lake Geneva, with a beautiful view of the water, the brand took over an array of rooms to display its product line. Models adorned with the brands jewellery roam around like mannequins which have come to life. It's a real spectacle.

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