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The Independent UK
The Independent UK
Business
J.R. Duren

Jack in the Box turns to Taco Bell’s marketing whizz to revive declining business

Taco Bell Taylor Montgomery Jack inBox Mark King Doja Cat LeBron James

An ailing national burger chain has poached a young Taco Bell marketing whizz who helped turn the Mexican fast-food brand into a viral social media hit by deploying the likes of LeBron James and Doja Cat.

Facing more than 18 months of declining sales, Jack in the Box announced Thursday that it has hired Taylor Montgomery, former global chief brand officer at Taco Bell, as its president and future CEO.

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