Jack Harlow has carefully curated himself as “the white rapper of the moment,” and a large part of his personal brand surrounds his love of New Balance, for which he became a brand ambassador earlier this year. The artist is now taking his fans to “First Class” with his very own version of New Balance’s 550 sneaker that nods to his second studio album with “Come Home The Kids Miss You” printed on the heel.
Two iterations of the shoe are expected — the more pairs the better, we say. Since relaunching in 2020, the 550 silhouette has been nearly impossible to obtain thanks to high demand and, subsequently, even higher resale prices. Collaborations with Aimé Leon Dore and Rich Paul have helped build hype for the sneaker, although Harlow’s upcoming version will surely increase its popularity even further, especially amongst the rapper’s primarily white and female fanbase.
