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WEKU
Nina Totenberg

Jack Daniel's tells Supreme Court its brand is harmed by dog toy Bad Spaniels

Jack Daniel @jack VIP Jerry Falwell US Supreme Court
This is not a dog toy. The U.S. Supreme Court is hearing arguments in a case Wednesday pitting the whiskey giant with a dog toy maker who parodies the brand. (Scott Olson/Getty Images)

At the U.S. Supreme Court Wednesday, one side will be talking about its iconic liquor bottle as its valued trademark. The other side will be talking about parody and free expression. And both will be talking about dog poop.

Jack Daniel's, the famous Tennessee whiskey company, is trying to stop production and marketing of a chewy dog toy called Bad Spaniels. The toy, shaped and decorated like a Jack Daniel's bottle, features a spaniel and the name "Bad Spaniels" on the label instead of the iconic Jack Daniel's name. And instead of promising 40% alcohol by volume, it promises "43% poo by volume, 100% smelly."

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