F1 grands prix have become much than sporting events. They now stretch over four days of fan engagement with star music acts, cultural events, top chefs and diverse activities for fans.
Promoter fees generate around $1billion of income annually for F1, almost a third of the total revenue. They can also have a massive economic impact for a city or a country; Las Vegas has pulled in over $900m each year from its race, while Sao Paolo reported a positive impact of £329m from November’s race.
