J.R. Smith is continuing to set the bar as a former pro athlete turned student athlete, and we love to see it.
The ex-NBA player has signed with Excel Sports for NIL representation. It’s the first such deal for a high-profile former professional, ESPN reports.
Smith, now a freshman golfer at North Carolina A&T, is receiving significant NIL interest from video game companies and golfing equipment manufacturers that could earn him well into the six figures, according to the report. Under the new NCAA rule, his deal with Excel will allow him to cash in on the endorsement opportunities his name, image and likeness provide.
