Srinagar: Nimra Zahoor, a young and ambitious entrepreneur hailing from Nowpora Tral, has set out on a mission to promote the rich cultural heritage of Kashmir through her venture, "Raghba The Desire Store."
Starting in 2022, Zahoor's enterprise has gained significant popularity for its unique collection of Kashmiri products, including 11 exotic spice-infused kehwa teas and traditional garments like Kashmiri shawls and kurtis.
Nimra, an alumnus of the Islamic University of Science and Technology (IUST), completed her B.Tech in 2019. Driven by her passion for Kashmiri culture and a desire to share it with the world, she embarked on this entrepreneurial journey.
The core of Nimra's venture lies in the exquisite collection of 11 special kehwa teas, carefully handcrafted using a blend of ingredients sourced from the valleys of Kashmir. These ingredients include green tea, saffron, cloves, ginger, cinnamon, green elaichi, rose petals, zanjabeel, and other fragrant herbs.
Additionally, "Raghba The Desire Store" offers a variety of authentic Kashmiri shawls, Kurtis, dry fruits, and high-quality saffron.
Nimra expressed her excitement, stating, "I am thrilled to see the positive response we have received not only from Kashmir but also from other states in India."
She emphasized, "My aim is to introduce these authentic Kashmiri products to other parts of the country and around the world, allowing people to experience the richness of our culture."
With her unwavering passion and commitment, Nimra Zahoor is determined to continue expanding the reach of "Raghba The Desire Store" and ensure that the world recognizes the true essence of Kashmiri culture through these authentic products. (with ANI inputs)
