Good morning, Broadsheet readers! Snapchat settles a discrimination lawsuit, Anthropic president Daniela Amodei unveils new AI model, and J. Jill's CEO staged a turnaround by prioritizing the store's core customer. Have a relaxing weekend!
- Valuable customer. The target customer at J. Jill, the 63-year-old American womenswear brand, is “sophisticated.” Aged 45 and older with $150,000 or more in household income, “she’s well-educated, she’s shopping the social channels, she’s shopping wherever, whenever she wants to,” says CEO Claire Spofford.
So when the brand’s product wasn’t up to snuff, the customer noticed.
