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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Robert Zeglinski

J.J. Redick was right to call out the NBA for failing to properly market stars like Nikola Jokic

The Denver Nuggets were the Western Conference’s No. 1 seed almost from the jump this season. Their best player, two-time MVP Nikola Jokic, is probably the best basketball player in the world.

And yet, for whatever reason, it felt like the Nuggets and Jokic winning the Western Conference was a surprise. That this team of “equals” was almost an underdog to the seventh-seeded Los Angeles Lakers. According to ESPN analyst J.J. Redick, this is a coverage problem of the NBA’s top teams and stars, and the league is first to blame.

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