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Marie Claire
Marie Claire
Lifestyle
Brooke Knappenberger

J.Crew’s New Campaign Puts an It-Girl Spin on All-American Summer Camp Style

Models wearing j.crew rollneck sweaters in J.Crew summer 2026 camp crew campaign.

Some of my favorite memories come from summer camp: swimming in the lake, sharing stories around the bonfire, and playing yard games. Doubling down on the nostalgic vibes, J.Crew's latest campaign takes me right back to those unforgettable summer moments.

In the Camp Crew campaign, J.Crew sets its just-debuted summer collection against an idyllic camp backdrop, featuring some familiar faces. The campaign reunites iconic 2010s supermodels Jasmine Tookes, Josephine Skriver, Martha Hunt, Sara Sampaio, and Taylor Hill.

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