The 2026 Winter Olympics may still be a ways away, but J.Crew has me thinking about chilly weather. The iconic American brand announced its new partnership with U.S Ski and Snowboard this week, marrying its longtime love of the chic aprés ski aesthetic with the organization's inherent performance-driven sportiness.
The hallmark collaboration launches a three-year partnership—J. Crew’s longest to date—and positions the retailer as U.S. Ski and Snowboard’s official lifestyle partner for its ten national teams. In this role, the brand will incorporate its iconic all-American ethos into a variety of the organization's events, including alpine, cross-country skiing, Para alpine, Para snowboarding, and more. Additionally, a series of ski-inspired collections will be released later this year.
