If you’ve spent any time on social media in the last six years, you might have been targeted with ads for Caraway’s colorful nontoxic, nonstick cookware. Billed as a highly aesthetic and safer alternative to traditional Teflon, the brand’s pots and pans were a bit of an overnight sensation, thanks in large part to influencer-friendly colorways such as sage, marigold and “perracotta,” a mix of millennial pink and terracotta.
Since its rise to fame, the brand has expanded to offer nontoxic bakeware, food storage and prep tools, all perfect for Instagram. (Lately, even trash bins.) But pretty often comes at a price – and I’m not just talking about the high cost of Caraway’s cookware, though there is that too. In this case, pretty means high-maintenance, as the brand’s colorful coatings often require far more caution and care than what you may be used to.
