If you’re a woman freaking out about the imminent possibility of another Trump term, don’t despair quite yet. Yes, Project 2025 is hoping to turn the US into a Christian nationalist country. Yes, JD Vance, Donald Trump’s running partner, has been primed for the job by Peter Thiel, a man who has mused that women having the vote is problematic. Yes, experts are raising the alarm that “a Trump-Vance administration will be the most dangerous administration for abortion and reproductive freedom in this country’s history.” But it’s not all doom and gloom: there may well be a beacon of light and female liberation coming into the White House as well. Signs suggest Ivanka Trump is considering a return to politics. Ladies and gentlewomen, the patron saint of female empowerment may selflessly serve us once again!
To be clear: the younger Trump hasn’t explicitly said that she’s interested in another go at being Daddy’s special adviser. In fact, she’s spent the last few years getting as far away from politics as possible. A renaissance woman, Trump has sold everything from handbags to shoes to real estate – but her most valuable product has always been herself. The former first daughter has always been very careful about protecting her personal brand. And, for a while, that meant staying well clear of her father.
With Donald Trump now formally the nominee, it can be hard to remember just how bad things looked for the former president a couple of years ago. After an underwhelming performance by GOP candidates in the 2022 midterm elections, a lot of Trump’s former acolytes started turning on him. High-profile Republicans complained that Trump was a drag on the party. Even the New York Post, once Trump’s personal Pravda, thought he was a joke: “TRUMPTY DUMPTY”, a post-midterm front page crowed. And then, of course, there were Trump’s mountains of legal problems. A lot of people wrote Trump off.
Ivanka was noticeably not by her father’s side during his hours of need. The moment that Donald got kicked out of the White House, Ivanka and her husband, Jared Kushner, followed him to Florida but kept a safe distance from the political goings on at Mar-a-Lago. Can’t have an insurrection ruining one’s image, after all.
A company called College Hunks Hauling Junk helped them clear out their DC mansion and the pair decamped to Miami’s “Billionaire Bunker”. They didn’t go empty-handed, of course. The couple reported between $172m and $640m in outside income while working in the White House and Saudi Arabia gave Kushner’s private equity firm $2bn to invest. Enough to keep them busy for a while.
For a long time, Javanka stayed fairly under the radar. Ivanka Trump would pop up in headlines now and again in Fun-loving Mother and Caring Philanthropist mode. Behold, a flattering headline about Ivanka helping deploy medical supplies and meals to Ukraine! Look: here’s an Instagram slideshow of the whole family skiing! Now here’s a fun picture of the Javanka family at the flashy Ambani wedding!
A cynic might say these carefully curated images were designed to humanize Trump and erase her messy political past. Aiding this was a consistent drip-drip of mysterious sources telling the press that Javanka had no desire whatsoever to return to politics. Even this year, when Donald Trump became the presumptive nominee, media “sources” kept insisting that the former first daughter wanted nothing to do with the White House. “She is very happy, living her best life,” a source told People in March. “She left politics totally in the rearview mirror and so this time around, even if her dad is the leading Republican candidate, she basically doesn’t care. She told him when he said he was going to run again that she didn’t want to be involved.”
Mary Trump, the woman who has made a career out of being Donald Trump’s disgruntled niece after a legal battle over her inheritance, has been blunt about why Ivanka seems to have retreated from politics. “I think Ivanka made very clear that she doesn’t get enough out of [her relationship with her father] any more,” Mary Trump told CNN at the end of May. “She’s barely been heard from for months; she could not be bothered to show up at [her father’s] trial [over falsifying business records].”
As the election inches closer, however, Ivanka seems to have reassessed the value of her relationship with her father. In early May, the media outlet Puck reported that she was “warming to the idea of trying to be helpful again … She’s not like ‘Hell no’ any more.” A similar report from Business Insider soon followed: according to a “friend of Ivanka”, the entrepreneur wasn’t ruling politics out. A spokesperson for the couple told Puck that this was all nonsense but rumours of a political comeback kept mounting.
Then, a couple of weeks ago, Ivanka jumped back into the spotlight with an appearance on Lex Fridman’s highly influential podcast. (Fridman has more than 4 million subscribers on YouTube.) In this she opened up about how working at the White House was “the most extraordinary growth experience of my life” and how privileged she was to have been asked by her father to help so many people. During the conversation, she also carefully recapped some of (what’s she’s claimed as) her key achievements in the White House, such as boosting the child tax credit. It wasn’t so much an interview as it was a hype project by a friend. It felt a lot like it was teasing Trump’s return to political life should her dad be re-elected.
So, after years in the Floridian wilderness, has the Maga Princess officially returned to the family fold? It’s a tad too early to tell but it increasingly looks that way. As one would expect, Ivanka Trump has spent the last few days close to her father after the attempt on his life: she’s very much thrown herself into the role of doting daughter again.
And while Ivanka has been absent from the Republican national convention so far, she and Jared are expected to be at Donald’s side on Thursday when he formally accepts the party’s nomination. And if that happens and images of Ivanka standing next to her father hit the headlines, it won’t just be a celebratory photoshoot – it’ll be a preview of Trump’s second term.
