Ivanka Trump 'doesn't need' dad Donald Trump anymore the former President's niece Mary Trump has said.
This comes as Trump's popularity wains and his chances for a successful run for President in 2024 dwindle.
Mary Trump, who has been a lifelong critic of her uncle and the rest of the family said Ivanka and her husban Jared Kushner are distancing themselves because "finally realized that they gain more by staying away from Donald than they do by staying aligned with him."
In the interview with MSNBC, Mary Trump said: "Donald is definitely losing value in terms of the party, and in terms of politics generally.
"And Ivanka and Jared are legitimately wealthy people apart from whatever Donald is doing, so they don't need him to the same degree they might have."
When Donald Trump announced his bid to get re-elected on November 15, Ivanka was noticeably absent.
She later explained on her Instagram stories.: "I love my father very much. This time around, I am choosing to prioritise my young children and the private life we are creating as a family. I do not plan to be involved in politics."
Ivanka was an executive vice president of the Trump Organization, one of his aides on The Apprentice and became a senior advisor in her dad's presidential administration.
While her husband, Jared Kushner, became a senior White House advisor and was the primary participant in the Middle East Peace Process in 2020, as well as influencing the Covid-19 response.
Mary Trump claimed the couple, who have three children together, have realised their close and public support of the former president has "damaged them, at least socially."
According to one poll, Trump has been eclipsed in popularity among Republican voters by Florida Governor and right-wing darling Ron DeSantis.
The poll shows the majority of Republican voters want the Florida Governor to run over Trump despite the former-President's announcement he will run for a third time in 2024.
Following the disastrous results for the Republicans in last month's midterms, Trump has fallen behind Biden in the USA Today/Suffolk University but DeSantis is ahead of the incumbent President by four points.
DeSantis has not announced his intention to run and Trump has previously warned him against running.
In November Trump told US network Fox News: "I don't know if he is running. I think if he runs, he could hurt himself very badly. I really believe he could hurt himself badly.
"I don't think it would be good for the party."
Tuesday's poll suggests 65 per cent of GOP and right-leaning voters want DeSantis to run for president, while less than a quarter said the opposite.
Trump on the other hand had 47 per cent of these voters wanting him to run. Around 45 per cent said they don't want him to run.
