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Football London
Football London
Sport
Daniel Childs

Ivan Toney betting charge exposes wider Premier League issue that clubs cannot ignore

Ivan Toney EPL the Premier League Arsenal Brentford Football Newcastle Skybet Spreadex

A 2020 study from the University of Stirling which looked at five major football matches including Premier League fixtures, found that a gambling sponsor was referenced every 21 seconds during a typical TV broadcast.

Currently, 40% of shirt sponsors in the Premier League in the 22/23 season are to from gambling companies, with the next closest being financial services with 20%. SkyBet sponsors the EFL, several high-profile YouTube football shows are either produced or backed by gambling companies.

It is easy to see Ivan Toney's charges as an isolated incident, an individual failure. But the reality is that betting in football is a much wider discussion.

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