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WhatToWatch
WhatToWatch
Entertainment
Tom Bedford

ITVX price, shows, live TV and what you need to know about ITV's streaming service

ITVX ITV2 Britbox ITV Hub
The ITVX logo in yellow over a green background.

If you want to watch BBC online you can watch iPlayer, Channel 4 online is...erm Channel 4, and ITV online is located on the streaming service ITVX. This platform includes everything from the broadcaster's channels, from box sets to sports to movies - all your ITV needs.

Having gone through a confusing amount of rebrands - ITV Player and ITV Hub - the streamer eventually landed on ITVX on 2022 and (for now) has stuck to it. With an incredible video-on-demand library of shows and movies dating back decades, ITVX has documentaries, dramas, darts and everything in between!

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