Racing's aim to attract new fans took a light-hearted turn when an owner brought her pet to the races.
ITV viewers were left baffled as they watched the woman talk about her cockatiel's love for the sport. The bird, placed in a special carrier, was positioned on a stone wall during Saturday's meeting at Goodwood.
ITV Racing presenter Luke Harvey spotted the unusual sight and went over to have a chat – with both of them. Bizarrely the white bird, with yellow feathers on its head and some orange colouring, was named Peanut.