This Morning viewers said they had to turn off the show on Tuesday morning as Holly Willoughby and Phillip Schofield celebrated King Charles' upcoming Coronation.
Ahead of the historic event, the ITV show has been showcasing various royal segments ahead of this weekend's Coronation of the King and the Queen Consort, which will take place at Westminster Abbey.
The ITV studio was covered in Union Flag bunting as Holly and Phillip spoke with guests.
The hosts chatted with royal photographer Chris Jackson, who is set to take some snaps of the Royal Family on the iconic balcony at the coronation and has followed Charles over the years as his official photographer.
This Morning chef Clodagh McKenna was also in the studio to whip up one of Charles' reported favourite dishes - cheesy baked eggs.
Many fans were not happy about the extensive focus on the Coronation and took to social media to complain.
One fan penned: "This morning is gonna be unbearable this week with all the coronation stuff #thismorning."
Another added: "Let's play a game tomorrow. We take a shot every time someone says the word coronation. That will get us through Wednesday #ThisMorning."
Another wrote: "Talk about kill the occasion before it's even happened. You are wringing the shit out of the coronation #ThisMorning."
And someone else wrote: "Jesus wept. How much time can they devote to the coronation. I am switching off for the rest of the week. Soul destroying listening to it. #noteveryoneisobsessedwiththeroyals #ThisMorning."
While one said: "Oh ffs I forgot my week off collides with that b****y coronation. That's #ThisMorning ruined for the week."
Another tweeted: "#ThisMorning Noticed that all the @ITV daytime shows and UK media are really pushing the Coronation. When the Queen was alive all the big occasions were never forced on people like their doing with the King Charles Coronation."
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