Viewers were left seething at their TV screens during today's instalment of This Morning after spotting what a guest on the ITV show was wearing on her feet. As the episode aired, hosts Holly Willoughby and Philip Schofield welcomed British journalist Isabel Oakeshott on set to discuss the latest headlines.
One of the topics that came up was the current cost of living crisis putting a squeeze on households up and down the country amid rising inflation. Sonia Sodha also joined the conversation - Observer columnist and former adviser to former Labour Leader Ed Miliband.
Ms Oakeshott shared some money-saving tips as families struggle to make ends meet and put food on the table. She urged viewers to opt for non-brand items, which "often taste just as good", but usually cost much less than well-known brands. She also said key kitchen items such as potatoes and carrots are still affordable.
