Viewers were left seething at their TV screens during today's instalment of This Morning after spotting what a guest on the ITV show was wearing on her feet. As the episode aired, hosts Holly Willoughby and Philip Schofield welcomed British journalist Isabel Oakeshott on set to discuss the latest headlines.
One of the topics that came up was the current cost of living crisis putting a squeeze on households up and down the country amid rising inflation. Sonia Sodha also joined the conversation - Observer columnist and former adviser to former Labour Leader Ed Miliband.
Ms Oakeshott shared some money-saving tips as families struggle to make ends meet and put food on the table. She urged viewers to opt for non-brand items, which "often taste just as good", but usually cost much less than well-known brands. She also said key kitchen items such as potatoes and carrots are still affordable.
READ MORE: ITV This Morning viewers slam Alice Beer as she gives energy-saving 'lecture' in her 'big' home
"Porridge [too]." She added. "I always get a lot of grief for talking about porridge, but I love porridge."
But it would seem many tuning into the show were less than impressed with her advice, with plenty turning to social media - especially after noticing her footwear.
Ms Oakeshott was wearing what appeared to be designer shoes by Christian Louboutin, known for their signature red bottoms, which cost upwards of £600.
@Lorna_adair tweeted: "Nice seeing a women wearing christian louboutin shoes going on about food banks and food poverty #ThisMorning."
@Emmajane1989x added: "#ThisMorning ... the programme that preaches about the cost of living crisis atm...and are now advertising fashion including a pair of shoes that are shy off 90 quid...f*** off!"
@Sarah_B_D1 vented: "Nah as if she's telling us to eat porridge while wearing LOUBOUTIN SHOES #ThisMorning."
@Pebble__Stone echoed: "#ThisMorning @IsabelOakeshott talking about food banks and how to shop to get cheap and reduced food … whilst she wears louboutins."
This Morning airs weekdays at 10am on ITV and the ITV Hub.
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