This Morning's Phillip Schofield was forced to apologise after a guest swore on today's show.
The broadcaster fronted today's edition of ITV's flagship daytime programme alongside Holly Willoughby. The presenters interviewed James Smith on the release of his new book, How To Be Confident.
James is a life coach who has built up a large following as he helps people achieve their weight loss goals. Phil branded the fitness guru as "straight-talking" as he asked him how he got started as a personal trainer.