A struggling mum wept after This Morning hosts gave her money to help feed her children during Tuesday's show.
"Jane" called in to agony aunt Vanessa Feltz as she explained she has three children and is " struggling financially ".
She said: "We struggle to get food on the table.
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"We're struggling with gas and electric now - our electric is gastronomical. I'm topping up constantly, daily, and I'm getting nowhere.
"We don't know what we're going to do when the price increase goes up."
Jane added that her family doesn't go on holidays or have "days out", according to the Mirror.
She said: "My husband is in full-time employment, I'm a carer to my retired parents. I've just got a part-time job, not started yet. I try to help a little around, looking after my parents. But there's just no let-up. It's horrendous."
Vanessa pointed out that her "anxiety is so clear, it's pouring into the studio".
She then suggested that she contacted a charity called the Trussell Trust, which Jane said that she had been in contact with in the past.
Jane said: "They have really helped but I feel like I can't keep turning to them all the time."
The mum went on to say that the only way they have managed to get through is by borrowing money from her parents, but said that they were retired and her mum is disabled.
Alison said: "You don't feel good, you want to stand on your own two feet."
Rochelle asked whether she had been finding any time for herself, to which Jane said that she wasn't.
The host then said: "What we want to do here at This Morning is to, just as a gesture and to let you know that we're all thinking of you, we'd like to give you £500 today. It's not going to change the world, but it will help."
"Thank you very much," Jane replied tearfully as Alison insisted: "Just know that you're not alone."
This Morning airs weekdays from 10am on ITV and the ITV Hub
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