Many people watching Thursday's instalment of This Morning were left furious after a debate about pronouns.
As part of a bid to "make sure LGBTQ+ identities are respected", Halifax has now added pronouns to its staff's badges. After the move was criticised, the banking giant told any customers who didn't like it that they are free to close their accounts.
Discussing the topic on ITV's popular daytime programme, Holly Willoughby and Phillip Schofield were joined by journalists Simon McCoy and Tom Swarbrick. Both men did not seem to agree with the move.