ITV Daytime teams have revealed a Christmas shake-up to this year's programming including This Morning and Loose Women.
In pre-recorded episodes, This Morning hosts Holly Willoughby and Phillip Schofield will be joining fans on Christmas morning. Good Morning Britain and Lorraine will also air on Christmas Day.
But for the first time ever viewers can also expect their daily doses of This Morning and Loose Women between Christmas and New Year. The change was confirmed in a new advert from ITV, where all of the daytime favourites appeared in a festive theme.
READ MORE: Holly Willoughby has a 'heavy heart' as she waves goodbye to ITV show
Susanna Reid and Ben Shephard opened up the clip while appearing in a Snow Globe. Kate Garraway appeared in another snow globe followed by Richard Arnold and Charlotte Hawkins. Andi Peters, Laura Tobin and Ranvir Singh also appeared.
Following them, Lorraine Kelly made an appearance. Loose Women panellists were next, including Coleen Nolan, Kaye Adams, Linda Robson, Judi Love, Jane Moore, Christine Lampard, Kelle Bryan and newcomer Dame Kelly Holmes. The clip concluded as text across the screen read: “Wake up the happiness this Christmas on ITV Daytime ”.
Speaking of the Christmas changes, managing director of ITV Daytime, Emma Gormley, said: "It wouldn’t be Christmas at ITV Daytime without the return of our Christmas Day special shows from Good Morning Britain, Lorraine and This Morning.
"All returning this Christmas morning for a third consecutive year. Also for the first time, This Morning and Loose Women will be on air throughout the Christmas period, alongside GMB and Lorraine, keeping viewers company this festive period."
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