ITV’s daytime shake-up has hit Lorraine hard, with the long-running morning show being trimmed to just 30 minutes and reduced to airing for only 30 weeks of the year. While ITV insists the decision is part of a wider cost-saving strategy to free up money for drama and sport, some viewers think they’ve cracked the real reason behind the show’s cut and it’s got nothing to do with budgets.
A growing number of fans reckon it might be down to a satirical X (formerly Twitter) account that spent last year closely tracking how often Lorraine Kelly was actually presenting the show. The account regularly posted updates marking her days on and off air, and it didn’t go unnoticed, reported the Mirror.
