Love Island chiefs will “sit down and review” the show after it ends on Monday.
ITV boss Kevin Lygo has said the broadcaster will take stock and decide on the future following a barrage of viewer complaints to Ofcom about the latest season.
The ITV2 dating show has received more than 5,000 complaints to the broadcasting watchdog in the past two weeks.
Many viewers have flooded Ofcom to raise concerns about alleged misogynistic behaviour by some of the male contestants.
However, Mr Lygo, managing director of ITV Studios, stressed they were “very happy with the way it has gone so far”, as reports the Mirror.
During a media briefing for ITV’s interim financial results, Mr Lygo was asked about the volume of complaints and whether there would be an editorial review.
He said: “We continually assess a programme as it is going on because it is one of these odd every night live sort of shows.
“But when the series comes to an end on Monday, we will always sit down and review what we think about it, what the reaction has been, how well it has done.
“And we have to say this year, remember, it is the best one we have had in many years and I think everyone is thoroughly enjoying it.
“To get five million people to watch a show every night at 9 o’clock is extraordinary in the modern era, so something is being done right.
“But you are right, we must always look to improve and work on what we have done. But we are very happy with the way it has gone so far.”
Ofcom is assessing the complaints against its broadcasting rules, but is yet to decide whether to investigate.
In May 2019, a new set of duty of care processes was released by the network ahead of the fifth series, which was later won by Amber Gill and Greg O’Shea.
They updated those processes for the most recent series and began giving inclusion training, including language and behaviour, to contestants ahead of them entering the Majorcan villa.
The current series of Love Island has been a ratings success, securing its biggest launch episode since 2019.
Ofcom received 1,509 complaints over the male Islanders' alleged "misogynistic" behaviour after the annual Snog, Marry, Pie challenge.
Last week angry viewers blasted contestants Dami Hope and Luca Bish of 'bullying" Tasha Ghouri after she was left upset about their comments as they pied her.
In a report released today, 1,509 viewers complained to the watchdog about the July 19 episode. In the days prior, 146 complained about the July 17 episode and 351 about July 18.
An Ofcom spokesperson told the Mirror: "The complaints were largely pertaining to the alleged misogynist behaviour of the male islanders in the wake of the Snog, Marry, Pie challenge."
ITV has also announced there will be two series of the show in 2023 – a winter series in South Africa and a summer series in Majorca.
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