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The Independent UK
The Independent UK
Harry Latham-Coyle

ITV’s Six Nations coverage to feature in-play ad breaks for first time

Six Nations the Six Nations United Kingdom
ITV will show most games from the 2026 Six Nations - (Getty)

ITV’s coverage of the 2026 Six Nations will feature in-play adverts for the first time in a major change to the broadcasting of the tournament.

The broadcaster intends to show a 20-second advert once per half while a scrum is being set off, with the left-hand side of the screen continuing to show the action on the pitch and the right-hand side carrying the television commercial.

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