Love Island will be 'reviewed' by ITV after this year's final, as more Ofcom complaints flood in.
The last episode of the hit dating show's current series is now just a few days away, with Davide and Ekin-Su hot favourites to win., But, while the final result is proving to be a big talking point amongst fans, the programme is attracting a growing number of complaints to the broadcasting regulator.
The first major number of grievances for Love Island 2022 came as result of Davide kissing Gemma Owen in an early episode, with viewers condemning the eight year age gap between the Italian and Michael Owen's daughter. Complaints then went through the roof in the aftermath of the contentious episode that aired on Sunday, July 17, when viewers took exception to the 'misogynistic' behaviour from the boys, particularly Luca during the fallout from Movie Night.
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There were more accusations of misogyny against the boys and further complaints to Ofcom over their treatment of Tasha during the Snog, Marry, Pie challenge last week, with 1,509 contacting the regulator.
The Mirror reports that Kevin Lygo, Managing Director of ITV Studios has addressed what's next for Love Island in a media briefing, confirming it will be reviewed once credits roll on the finale.
Speaking at a media briefing, he said: "We continually assess a programme as it is going on because it is one of these odd every night live sort of shows.
“But when the series comes to an end on Monday, we will always sit down and review what we think about it, what the reaction has been, how well it has done.
“And we have to say this year, remember, it is the best one we have had in many years and I think everyone is thoroughly enjoying it."
He added: “To get five million people to watch a show every night at 9 o’clock is extraordinary in the modern era, so something is being done right.
“But you are right, we must always look to improve and work on what we have done. But we are very happy with the way it has gone so far.”
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