The UK's biggest reality TV dating show Love Island has been voted as the country's most 'hate watched' show, according to a recent study. Research by Wagering Advisors has found that almost one in three viewers (31 per cent) watch the reality show, despite holding mixed feelings about their viewing habits.
The hit ITV series sees groups of single men and women enter a exotic villa abroad in the hopes of finding love and coming home with a cash prize. The show is currently in its tenth series, with millions of fans tuning in regularly to watch as the contestants build connections with each other.
More than 1,000 participants took part in the survey, with close to a quarter (23 per cent) regularly viewing the ITV2 dating show. Almost one in five women (17 per cent) said they are more uncomfortable with enjoying Love Island, compared to just 14 per cent of men.
