Some of TV's biggest names looked sensational as they celebrated everything ITV at their annual Palooza held at London's Royal Festival Hall.
The event is known for bringing out the biggest and best looks across the telly industry to enjoy the previous year's TV as well as everything ITV has to offer for the next year.
Last year, the palooza returned to an in-person event following the coronavirus pandemic but bosses promised that despite the 2021 event having the highest attendance, they would be topping everything that's gone before.
Hosted by husband and wife duo, Laura Whitmore and Iain Stirling, the likes of Tanya Bardsley, Rochelle Humes, Roman Kemp and Danny Jones all donned their finest party get ups.
Fresh from her brief stint on I'm A Celebrity... Get Me Out Of Here! Olivia Attwood made sure everybody would stop and turn their attention to her.
The star who found fame on Love Island opted for a chic look as she rocked an all-pink suit, going braless under her blazer while her impressive legs were highlighted in her flared trousers.
Going all out, Olivia wore her blonde locks in loose natural waves, cascading freely over her shoulder while rocking a full face of glammed make-up, with a touch of nude lipgloss on her plump pout.
Olivia recently returned to the UK after being forced to leave the jungle due to alarming blood test results showing she had anemia, leaving her devastated.
Former EastEnders star Jacquline Jossa certainly dressed to impress.
The actress looked sensational as she stepped out on the Blue Carpet wearing a knee-length dress which perfectly complemented her figure.
Jacqueline opted for a ballerinaesque dress which featured intricate detailing on her skirt with floral patterns while boasting a corset-style top.
This Morning star Alison Hammond happily struck up a pose as she showcased her impressive weight loss after opening up about her slimming journey.
The star who found fame on Big Brother has been delighting fans in recent weeks with her ongoing transformation and paraded her results in a figure-hugging black blouse, paired with sparkling trousers and a matching blazer.
Coronation Street actress Helen Flanagan looked every inch the star as she rocked a black off-the-shoulder number, incorporating a suit into her dress which cut off just above her knee. The actress appeared to be in high spirits just weeks after the news she and her fiancé Scott Sinclair had split.
Meanwhile, Love Island bombshell Tasha Ghouri ensured that all eyes would be on her as she graced the famous carpet.
The professional dancer risked the cold weather as she slipped into a tiny dazzling corset, decorated with hundreds of diamontes, leaving little to the imagination.
In a bid to keep warm, Tasha wrapped herself up with a large netted train, flowing behind her.
Real Housewives of Cheshire star, Tanya Bardsley, who recently announced her return to the ITVBe series stepped out on the carpet alone but as glamourous as ever in a jaw-dropping white number with a daring thigh split.
Event host Laura Whitmore smouldered for the cameras as she rocked a bold suit with a cropped blazer, flashing her ripped torso. Her plunging blazer was neatly decorated with a hem of silver jewels while she rocked high-waisted trousers.
Meanwhile, The Saturdays stars Rochelle Humes and Frankie Bridge appear to have not communicated before the event as both stars rocked up wearing similar outfits.
Rochelle beamed a smile as she walked the carpet with a striking outfit on, with her modesty carefully protected by the black fabric from her suit which eventually tied around her neck.
Meanwhile, her former bandmate Frankie slipped into a similar get-up, showcasing her gym-honed figure in all its glory while flashing the flesh as her dress wrapped around her chest before eventually draping around her neck.
Former Strictly Come Dancing Oti Mabuse left jaws on the floor in her showstopper gown which left her vulnerable to a major wardrobe malfunction.
Meanwhile, The One Show star and former Arsenal Ladies player Alex Scott appeared to be championing the World Cup as she stepped out wearing a gold dress, as the England team jetted off to Qatar ahead of their first match.
The star's glamourous dress clung to her waist with a gentle touch, as the silk fabric blew in the wind while she posed for photographs.
Love Island winner Ekin-Su Cülcüloğlu dazzled in front of the sparkling lights as she rocked a sheer mini dress decorated by thousands of sparkling gems as she posed without her beau, Davide.
Amy Childs who is currently expecting twins rocked her pregnancy look as her blossoming baby bump proudly took centre stage in her ocean blue gown, as she offered a sultry gaze towards cameras.
AJ Odudu opted for a more classic number but certainly turned heads in her white gown which featured stunning detail around her chest and shoulders, with the number tucking in it her waist before accentuating her toned legs.
The star who is rumoured to be hosting the reboot of Big Brother left onlookers amazed with her hairdo, which featured a floor-length plait.
Meanwhile, Good Morning Britain's Susanna Reid went for a classy number, rocking a little black dress with a sheer shoulder covering, with featured intricate detailing with black floral patterns.
The broadcaster swept her raven tresses into a mini beehive while rocking loose natural waves.
This year's event is set to heavily focus on the launch of ITVX, the freshest streaming service which launches on December 8.
ITVX will replace ITVBe and will be rolled out across all platforms, with over 10,000 hours of content for telly fans to delve into, as well as exclusive programmes throughout the year.
Viewers will also be able to tune into ITV dramas from the past as well as documentaries, cult classics and films.
Speaking about the new service, ITV's chief executive, Carolyn McCall said: "TVX is powered by a significant, streaming-first commissioning budget, and an integrated technology and data platform providing a high quality, and more personalised viewing and advertising experience, that will continue to evolve in 2023 and beyond."
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