Loose Women were baffled as a "row broke out" during the advert break.
Monday's show was fronted by Ruth Langsford, who anchored a discussion between panelists Brenda Edwards, Janet Street Porter and Judi Love. They interviewed I'm A Celebrity star, Phil Tufnell, and tackled subjects such as whether we should ditch abbreviations in a jam-packed episode.
However, fans were surprised when the first advert break was taken over by a Walkers crisps promotional campaign. Walkers have partnered with ITV for an advert that asks the question of whether you are "crispIN or crispOUT" when it comes to sandwiches.