ITV's Loose Women is known for putting current affairs issues and concerns up for debate. This week, panellist Jane Moore put an empowerment issue on the table when she called a momentary halt to the show on Wednesday, March 1. The co-host stopped the programme to break the news of a new campaign involving her co-stars.
In the past, the daytime show has been praised for its moves to promote body confidence - so far panellists have posed naked for a photo shoot and proudly embraced their bodies in swimwear. Now, the ITV channel will be shaking things up for a special episode for International Women's Day, while the hosts will once again lead by example.
Back in 2017, panellists took up the challenge and posed for a nude shoot to launch the show's first campaign. Music icon Bryan Adams got behind the camera to photograph the moment. This year's initiative puts a number of the Loose ladies back in front of the camera, this time in workout clothes, for a new photo shoot and acclaimed photographer Yolanda Y Liou was there to capture the moment.
