Good Morning Britain viewers were left a bit perplexed as they watched Will.I.Am's appearance on the show. The Black Eyed Peas star was on the ITV news programme to chat to Susanna Reid and Ed Balls about his latest projects on Tuesday (September 27).
Will.I.Am was on hand to promote his new single with his hitmaking group and discuss their upcoming album as well as chat about being a coach on The Voice UK, with the hosts pointing out it's his tenth year on the ITV show which returned to screens earlier this month.
Appearing live via video link from Los Angeles, Will said it was a "blessing" to have been a part of the singing competition for a decade. "This season is jam-packed with awesome talent," he added taking to the conversation back to business, prompting Susanna to ask about a new feature on The Voice UK this year.
