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The Guardian - UK
The Guardian - UK
Sport
Matt Hughes

ITV gamble pays off with 8 million expected to watch England’s Euro 2025 semi-final

England Euro European Championship Italy Sweden
England’s players celebrate after the quarter-final shootout win against Sweden
England’s players celebrate after the quarter-final shootout win against Sweden. Photograph: Pedro Porru/SheKicks/SPP/Shutterstock

ITV is poised to surge ahead of the BBC in the European Championship ratings battle, with an audience of more than 8 million people expected to watch England’s semi-final against Italy on Tuesday night.

The commercial broadcaster took a gamble by choosing to have first pick of the semi-finals in pre-tournament negotiations with the BBC, which in return got live coverage of three of the four quarter-finals, including England’s thrilling penalty shootout win against Sweden. The broadcasters will share live coverage of the final on Sunday.

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