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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

ITV faces a hard sell to tempt suitors despite Carolyn McCall’s best efforts

four women sit on a log in the jungle in the hit show 'I'm a Celebrity...Get Me Out of Here!'
One of ITV’s mega-hits, 'I'm a Celebrity...Get Me Out of Here!' Photograph: ITV/REX/Shutterstock

As Carolyn McCall enters her eighth year as boss of ITV she might be forgiven for wondering if maybe she shouldn’t have turned down a chance to run Marks & Spencer instead.

McCall revealed the approach back in 2016 while quashing speculation she was poised to leave easyJet, where her reputation soared having turned around the fortunes of the budget airline.

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