ITV has moved to defend a ‘cringey’ advert on the Loose Women show where the hosts ‘debated’ Walkers crisps and whether to use them in sandwiches which was described as an ‘abomination’. Panelists Ruth Langsford, Judi Love, Janet Street Porter and Brenda Edwards were involved in what ITV described as an innovative, fully integrated commercial campaign’.
In the segment, the show returned after an ad break to silence - which was broken by Judi started eating a bag of Wotsits. Crew came onto the set carrying loads of packets of crisps, before a debate ensured on whether or not crisps belong in a sandwich - and the whole section lasted more than three minutes.
Viewers were not, as a whole, impressed. Carl Johnson said: “After watching that abomination....I’ll never buy walkers crisps again...now if the #Loosewomen can also do an abysmal chocolate and cheese advert... I’ll be beach body ready by July!.”
